Proper placement of calls-to-action on your website is critical to lead generation. Your website visitors want easy and they want options.
- Call-to-action buttons should have a strong design and contain enough white space around it to stand out.
- A “sticky” header and navigation with your contact information makes it easy for visitors to take action no matter where they are on your website.
- Offer a phone number, multiple forms, social media links, live chat, or some combination so that people always have a way to get in touch.