Iowa State University
The Catalyst

The Catalyst logo

ENVIRONMENTAL BRANDING

Exterior of the enclosed study rooms at The Catalyst study hall at Iowa State University.
The open study hall of The Catalyst at Iowa State University, featuring the logo on a dark gray wall.

A BRAND CATALYST

The Catalyst at Iowa State University’s Parks Library was as exciting as reading a textbook index. We transformed it into a dynamic incubator that invites collaboration and sparks creativity. Now, it’s a hub where innovation happens—not just another study room!

Projected video wall at The Catalyst study hall at Iowa State University, featuring an animated phrase saying, "Where dreams speed up."
Close-up detail of the overlapping window decals, LED lighting strips, and details of the #2 study room at The Catalyst study hall at Iowa Sate University.
Detail of acrylic lettering at The Catalyst study hall at Iowa State University, declaring, "Think tank for every rank."
Quote wall at The Catalyst study rooms at Iowa State University, declaring, "World-changing research within reach."
Interior of a study room at The Catalyst study hall at Iowa State University, featuring a blank whiteboard, table, and chairs inside a futuristic room with recessed LED lighting. A combination of vinyl decals and acrylic lettering declare, "Where team players game on."
Interior of one of the study rooms at The Catalyst study hall at Iowa State University, featuring futuristic LED lighting inside a room with a blank whiteboard, TV, and conference room table and chairs. A combination of vinyl decals and acrylic lettering declare, "Knowledge is power."
The Catalyst logo in a 3D acrylic placard in the door corner of a study room at Iowa State University.
Quote wall at The Catalyst study hall at Iowa State University, declaring "Too much information? Impossible" in white 3D acrylic letters on dark gray paint.

Study this study hall for great design

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