Cape Coral Animal Shelter

Cape Coral Animal Shelter

Website | Digital | Print | Apparel | Social

A key part of Celsius Marketing | Interactive’s culture is we strongly believe in giving back. Since Celsius opened its doors, we have always chosen a non-profit organization to donate our services to. Being the immense animal lovers that we are, when we heard Cape Coral was opening its first non-profit animal shelter, we knew that it would be a purrrfect match.

Our involvement with the shelter began in 2017, roughly 3 years prior to the Cape Coral Animal Shelter opening its doors. Construction work for the shelter began in September of 2018 and in March of 2020, the doors opened to the public. Opening an animal shelter in the beginning of a pandemic was an unforeseen challenge. The pandemic altered many of the shelter’s plans. It was crucial to raise awareness and donations for the shelter to operate.

Objective

There were a lot of moving pieces that came along with planning, opening, and executing the day-to-day operations for the shelter. As a non-profit, the shelter needed means by which they could fundraise and gather donations.

Solution

We are privileged and proud to have been an integral part of building the brand for the Cape Coral Animal shelter. To do this, Celsius has created and maintained core responsibility in the shelter’s website, email campaigns, fundraising events and campaigns, and brand identity.

Cape Coral Animal Shelter’s Pj’s & Paws fundraiser
Cape Coral Animal Shelter A Tail to Remember Gala

We designed, developed, and donated the CCAS’ website. The website is user friendly while also maintaining the functionalities needed for the shelter to achieve its goals with donations and adoptions. The website is not only functional and artistic, but it also allows the user to view all animals up for adoption, schedule meet and greets with the pets, view a calendar with all events, donate directly to the shelter, and more.

Our work with the shelter expands far beyond the website. We also do all the creative design work from flyers and brochures, to designing the van wrap, fundraising event and campaign themes and collateral, signage, shelter swag, and so much more. The Celsius Marketing | Interactive team also contributes to managing their social media platforms and providing email marketing services, just to name a few.

To do all this, we work closely with the board of directors and our very own Vice President is honored to have a seat as a member of the board.

Rescued is my favorite breed t-shirt
Cape Coral Animal Shelter cat t-shirt
Cape Coral Animal Shelter's Saving Animals is Kind of My Thing t-shirt
Cape Coral Animal Shelter dog t-shirt

Key Outcomes

During the first phase of the shelter’s opening, our contribution and work helped raise more than $2 million dollars to complete the initial phase of its building. Since then, the shelter has continued to experience exponential growth. Within its first year, the Cape Coral Animal Shelter surpassed 1,000 adoptions, increased their number of volunteers, and opened a low-cost veterinary clinic.

Our continued contributions help raise thousands of dollars for the shelter every year and in turn helps find loving forever homes for thousands of pets.

Our work for the shelter has also earned various awards and recognition throughout the years:
  • 2020 Silver Addy Award:  Pro Bono Marketing & Specialty Advertising
  • 2019 Silver Addy Awards: Website; Digital Fundraising Campaign; Digital Campaign
  • 2018 Silver Addy Award: Sales & Marketing: Public Service Brand Elements
Celsius Marketing | Interactive looks forward to the continuous growth of the Cape Coral Animal shelter and is excited for the plans ahead.

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