Clyde's

CHEERS TO A VICTORIOUS BRAND!

Clyde's Gridiron Grilled Gastro Diner logo, established in 1879

NAMING, LOGO + RESTAURANT DESIGN

Restaurant design for Clyde's Gastro Diner, featuring wall graphics and customer seating.
Wall graphics designed for ISU Dining's Clyde's Gastro Diner, with typography declaring, "Honor before victory."

ISU Dining had a dining spot called Clyde’s, but it wasn’t connected to Clyde Williams Iowa States’ original athletic director for whom it was named. So, we kicked it into overtime and scored big time. Our Hippo designers and wordsmiths gave Clyde’s a fun, classic football makeover. In addition to some colorful graphics and clever key messaging, diners could read the story of the Cyclone sports legend on the wall. 

Classic football memorabilia on display in an acrylic case in Clyde's Gastro Diner.
Close-up photo of Clyde's Gastro Diner's logo, featuring intricate details between the letters.
Close-up photo of an acrylic memorabilia case in Clyde's Gastro Diner, featuring the jersey of Clyde Williams.
Environmental design for ISU Dining's Clyde's Gastro Diner, featuring wall graphics above a booth.
Wall graphics designed for ISU Dining's Clyde's Gastro Diner, with typography stating, "Struck by a cyclone! 'Northwester might as well have tried to play football with an Iowa cycline as the Iowa team it met yesterday. At the end of fifty minute's play the big husky farmers from Iowa's Agricultural College had rolled up 36 points, while 15 yard line was the nearest Northwestern got to Iowa's goal.' –The Chicago Tribune, September 28, 1895."
Menu designed for Clyde's Gastro Diner displayed on flatscreen TVs over the counter, featuring burgers, grilled cheeses, salads, shakes, and more.

WE TOOK THE BALL AND RAN WITH IT.

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