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A Brand New Brand
Starting a new company or project with bland branding is the worst move ever. Don’t be a generic, forgettable bore with a globe or abstract human figure logo and empty words. Elevate Academy is different. We explored various icons, typography, and layouts to capture the youthful, athletic, and exciting essence of what they offer. Their logo and aesthetic embody motion, crucial to pole-vaulting and agility. Their brand voice is rooted in tough love coaching and gritty honesty, a perfect match for their younger audience who can sniff out fake vibes.