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In the insurance industry, risk is managed – not sought out. But Holmes Murphy knew that creating a brand that was compelling and different (a Spotted Zebra as we like to call it) than all of their competitors was necessary, not risky. We assured them that they would stand out from the pack after we took them through a complete rebranding.
This insurance company ditched the stuffy industry standards for a brand that connected emotionally with their customers.
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