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ISU Dining wasn’t making your typical middle school cafeteria food. However, their brand didn’t reflect their fantastic flavor. Together, we created a brand that would compete with any other eating establishments off campus.
For numerous food stations, dining halls, C-stores and even a food truck, we added some value to their meals by giving each its own unique identity. This included giving each its own name, logo and environmental design. This not only elevated the brand, but also unified it.