Website | Digital | Video | Photography | Outdoor
J-Tech originally partnered with us prior to officially opening their doors to develop their brand. This involved everything from the ground up, including but not limited to: logo, colors, fonts, brand voice, creation of video for internal and external advertising, content marketing, digital advertising, and most importantly building a website. These efforts, combined with dedication to excellence at J-Tech, has led to sizable enrollment growth. J-Tech graduates are spread out all over the country in essential careers and industries.
Jones Technical Institute (J-Tech)
Trades Revolution Campaign
Jones Technical Institute
(J-Tech) Website
Jones Technical Institute (J-Tech)
Essential Campaign
Outdoor
J-Tech Bold Motivation Campaign
Special Video
J-Tech “Day in the Life” Series
Television Advertising Series
J-Tech Program Campaign
Website Design
J-Tech Website
Multimedia
J-Tech “Outreach” Video
Video Promotion
J-Tech “D.A.T.E. Program” Video
Out of Home Division
J-Tech “Motivation” Campaign
Aimee Hammond, Vice President of J-Tech Institute, partnered with Celsius Marketing & Interactive before the institution officially opened its doors to develop a brand and enrollment marketing strategy to support long-term growth.
As a nonprofit institution dedicated to workforce development, J-Tech was founded on the belief that keeping the American economy moving requires highly skilled professionals prepared to meet the demands of essential industries. From day one, the institution needed more than a logo or website. It required a comprehensive marketing foundation that would build awareness, generate leads, nurture prospective students, and establish J-Tech as a trusted leader in career-focused education.
Located in Jacksonville, Florida, J-Tech’s 168,000-square-foot campus provides hands-on training in Automotive Technology, Diesel Technology, HVAC/R, Marine & RV Technology, Network Security & Administration, Commercial Truck Driving, and Fabrication & Welding. The challenge was introducing a new institution to the marketplace while differentiating it from traditional colleges and competing technical schools throughout the region.
Key objectives included:
Celsius began with extensive market research, audience analysis, and geographic segmentation to identify the regions, industries, and audiences most likely to benefit from J-Tech’s educational offerings.
The strategic opportunity extended beyond promoting academic programs. It required telling a larger story about career readiness, economic impact, and the essential role skilled trades professionals play in keeping communities, businesses, and industries operating every day.
The resulting strategy positioned J-Tech as more than a technical school. It became a launchpad for meaningful careers and a critical contributor to workforce development across multiple high-demand sectors.
To support this vision, Celsius developed a scalable enrollment marketing ecosystem designed to grow alongside the institution. Marketing initiatives expanded strategically as enrollment increased, new programs launched, and awareness spread beyond Northeast Florida into broader regional markets.
The strategy focused on:
As technology, student expectations, and media consumption habits evolved, the strategy evolved as well, ensuring J-Tech remained relevant, competitive, and positioned for continued growth.
Over the course of the partnership, Celsius developed and executed a comprehensive, multi-channel marketing strategy that included social media advertising, digital advertising, digital streaming campaigns, search engine optimization (SEO), content marketing, video production, website optimization, outdoor advertising, sponsorships, and strategic community partnerships.
The sustained, data-driven approach helped establish J-Tech as one of the Southeast’s most recognized skilled trades institutions while giving the school a scalable foundation for continued enrollment growth.
The sustained, data-driven approach delivered measurable growth across every major enrollment and awareness metric while helping establish J-Tech as one of the Southeast’s most recognized skilled trades institutions.
The partnership helped establish J-Tech as more than a career training school. It became a recognized workforce development institution preparing highly skilled professionals for industries that keep communities, infrastructure, transportation systems, and businesses operating every day.
By combining strategic brand development, enrollment marketing, digital innovation, and ongoing optimization, Celsius helped build a scalable foundation for sustained growth while supporting J-Tech’s mission to train the next generation of essential workforce professionals.
Today, J-Tech graduates can be found in high-demand careers across the country, helping power industries that keep the American economy moving.
