J-Tech Institute

Website | Digital | Video | Photography | Outdoor

J-Tech originally partnered with us prior to officially opening their doors to develop their brand. This involved everything from the ground up, including but not limited to: logo, colors, fonts, brand voice, creation of video for internal and external advertising, content marketing, digital advertising, and most importantly building a website. These efforts, combined with dedication to excellence at J-Tech, has led to sizable enrollment growth. J-Tech graduates are spread out all over the country in essential careers and industries.

Gold EduAd Award Winner

Jones Technical Institute (J-Tech)
Essential Campaign

Gold EduAd Award Winner

Outdoor
J-Tech Bold Motivation Campaign

Gold EduAd & Bronze Telly Award Winner

Special Video
J-Tech “Day in the Life” Series

Gold EduAd Award Winner

Television Advertising Series
J-Tech Program Campaign

Silver Addy Award Winner

Website Design
J-Tech Website

Silver Addy Award Winner

Multimedia
J-Tech “Outreach” Video

Silver Addy Award Winner

Video Promotion
J-Tech “D.A.T.E. Program” Video

Silver Addy Award Winner

Out of Home Division
J-Tech “Motivation” Campaign

Objective

From the inception of J-Tech, the marketing and advertising objectives and deliverables have been:

Lead generation to fill student cohorts
Lead nurturing to ensure that leads were communicated with if initial interest didn’t result in enrollment
Assist J-Tech in building a student population at their school
Brand awareness in the local community and throughout the Southeastern part of the United States
Brand positioning to convey thought leadership
Planning and execution an effective media buying strategy
- Linear & digital cable, digital advertising on various platforms, partnerships with other organizations, sponsorships of events, etc.
Design and develop creative assets that remain fresh and engaging with the target audiences

Strategy

Initial local, state, and regional research was conducted with focused analytics to determine potential market segmentation, as to target the most optimum population centers.
Provide J-Tech a scalable multi-channel marketing solution that can grow alongside the school, as the number of students, and marketing budget grows. To accomplish this, we started slowly and ramped up our efforts gradually as the client was ready for more growth. Each year we are seeing record numbers of leads and enrollments; this trend continued through the COVID-19 pandemic. Albeit, not without shifts in strategy.
Along with the marketing and advertising strategy, a creative strategy was put in place, and then upgraded and modified over time with the advancement of technology.

Campaign execution and implementation included a variety of media formats and marketing channels, including social media campaigns, various digital ad campaigns, digital streaming ad campaigns, SEO efforts etc.
Lead flow has increased year over year by 21.8% each year over the last five years
Increase in student enrollment and population by an average of 17.4% year over year over the last four years
Moved client from being known as only a local institution, to a state and regionally recognized institution throughout the southeastern part of the United States