New England Tractor Trailer Training School (NETTTS) has been helping students shift into life-changing careers for over 60 years. When they set out to elevate the student experience across four campuses, Celsius Marketing hit the ground running big rig style. Our mission: transform NETTTS training yards and campuses into high-energy environments that reflect the power and potential of a trucking career.
From clever flagpole banners to bold wayfinding, signage, and training-inspired graphics, we packed every corner with confidence and momentum. But it wasn’t just about being clever. Every visual element was strategic, motivating students, reinforcing professionalism, and echoing NETTTS’s commitment to turning second chances into real careers. The result? A training space that feels less like a yard and more like a launchpad.
