For more than a decade, Over The Top Ice Cream has been delighting customers throughout Central Iowa with handcrafted ice cream, specialty cakes, frozen treats, and award-winning flavors.
Known for its creativity, quality ingredients, and family-friendly atmosphere, the brand had built a loyal following in the community. However, while the in-store experience reflected the business's personality and energy, its digital presence no longer matched the quality of its product or the strength of its brand.
Over The Top partnered with Celsius Marketing & Interactive to create a modern website that would better showcase its offerings, improve the customer experience, and support future growth.
The goal was to create a website that felt every bit as fun, inviting, and memorable as a visit to the shop itself.
Key objectives included:
Celsius approached the project with a simple belief:
The website should capture the same sense of excitement customers feel when they walk through the door.
Research revealed that many visitors were looking for specific information, including:
The challenge was organizing this information while preserving the playful and approachable personality that made Over The Top unique.
The strategy focused on:
The result would be a website designed to inspire cravings and encourage visits.
Celsius redesigned the Over The Top website from the ground up, creating a digital experience that balanced functionality, personality, and visual appeal.
Website Design & Development
The new website was built with a responsive design framework, ensuring a seamless experience across desktop, tablet, and mobile devices.
Enhancements included:
The site was designed to make it easy for visitors to discover products, explore offerings, and engage with the brand.
Photography & Visual Content
Because food is inherently visual, photography played a central role in the redesign.
Celsius incorporated fresh imagery highlighting:
The imagery helped communicate quality while creating stronger emotional connections with customers.
Interactive Design Elements
Custom animated iconography and subtle motion elements were incorporated throughout the site to add personality and create a more engaging browsing experience.
These touches reinforced the brand's playful nature without sacrificing usability.
Search Engine Optimization
To improve discoverability, Celsius implemented search engine optimization best practices throughout the website.
This included:
The result was a stronger foundation for attracting new customers through organic search.
The redesigned website successfully modernized Over The Top's digital presence while preserving the personality that customers have loved for years.
Brand Impact
Customer Experience Improvements
Digital Performance
Strategic Impact
Ice cream may bring people through the door, but great branding helps them remember why they came.
By combining thoughtful user experience design, compelling photography, interactive elements, and search optimization, Celsius helped Over The Top create a digital experience that captures the fun, creativity, and quality behind every scoop.
The result was a website as enjoyable to explore as the products themselves, helping turn online visitors into loyal customers and first-time guests into lifelong fans.