The Hive

A BRAND THAT WILL CREATE BUZZ.

The Hive logo

NAMING, LOGO + ENVIRONMENTAL BRANDING

The Hive logo printed on a directional sign in ISU's Mechanical Engineering department.
Photo of ISU Mechanical Engineering students working in The Hive, a lab where they can get hands-on with industrial equipment. The walls are branded with hexagonal designs with The Hive logo appearing throughout.
Acrylic directional signage for The Hive, cut and arranged in a hexagonal pattern. Bold typography declares, "Hands on. Limits off," and "Where the off switch is never on."
Decals of The Hive logo applied to columns in ISU's Department of Mechanical Engineering. A directional sign in the distance declares, "Gismos. Gadgets. Gratification."
Photo of an ISU Mechanical Engineering student working hands-on with industrial equipment in The Hive, wearing a t-shirt featuring the logo.

We were asked to name and design a lab space for ISU’s Mechanical Engineering Department that would foster collaboration and creativity. We came up with the name Hive to convey a swarm of busy bee-like activity. What once resembled a dreary, cold lab was transformed into colorful, engaging labs and classrooms where sparks and ideas fly. 

Detail of The Hive logo design.
The Hive logo printed on a wall sign.
Detail of The Hive logo printed on a window graphic.
Directional sign in ISU's Department of Mechanical Engineering, declaring in bold typography, "Gizmos. Gadgets. Gratification."
Banners in The Hive declaring, "Where sparks and ideas fly," and "Where thinking different is normal."
Acrylic directional signage outside The Hive in hexagonal shapes, with typography declaring, "The only reason we sleep is to dream."

THIS HIVE IS BEE-AUTIFUL!

Ready for a Different Degree of Thinking?