The Mezzanine

AN ENVIRONMENT STUDENTS EAT UP.

ISU Dining logo

ENVIRONMENTAL BRANDING

Environmental design for ISU's The Mezzanine, where students can sit and eat lunch. The walls are covered in intricate graphics featuring fun facts about the campus and ISU Dining.
Detail of a wall graphic in The Mezzanine on ISU's campus, declaring in fun typography to, "Live res life."
Photo of a quirky light fixture in The Mezzanine on ISU's campus, with intricate wall graphics in the background.

This is the spot prospective students and parents come after campus tours. We transformed the once drab, generic space into a vibrant dining area that boldly conveys ISU benefits to diners. Instead of the previous generic tables, chairs, and brash lighting, diners are now surrounded by a warmer environment featuring colorful graphics and clever key messages about ISU. 

Environmental design of The Mezzanine on ISU's campus, featuring an area of tables for students to sit and eat lunch, with intricate yellow graphics on a red wall in the background.
Detail of the intricate yellow and white graphics applied to a red wall in The Mezzanine on ISU's campus.
Detail of the artificial succulents used to decorate the divider walls in The Mezzanine on ISU's campus.
Detail of yellow and white graphics applied to a red wall in The Mezzanine, with bold typography declaring, "Even our sous chefs are true chefs."
Environmental design in the stairwell leading up to The Mezzanine on ISU's campus, with bold typography declaring, "Your furiously fast-paced life thanks you."
Environmental design for The Mezzanine on ISU's campus.
Environmental design in the stairwell leading up to The Mezzanine on ISU's campus, with the ISU Dining logo next to bold typography declaring, "Your delicious adventure starts here."
Environmental design for The Mezzanine on ISU's campus.
Detail of 3D letters on wall graphics in The Mezzanine on ISU's campus.

HOW TO CREATE FINER DINING.

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