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Tyson Eye is regarded as one of the premier eye care centers in Southwest Florida and is committed to providing the best possible care to enhance and preserve their patients’ vision. They have six locations and pride themselves on an experienced team of doctors, surgeons, and staff who employ the latest in technology, techniques, and treatments for a wide range of eye issues.
Over the course of Celsius Marketing | Interactive and Tyson Eye’s partnership, we’ve collaborated to enhance, maintain and grow their brand identity and awareness within the Southwest Florida region and to continue to grow their patient database to remain competitive in an increasingly crowded market.
Together, we’ve developed a comprehensive marketing strategy that includes digital marketing campaigns, social media content creation and management, creative design, video, and SEO optimization – all intended for brand awareness and lead generation.
Our ongoing objective is to position Tyson Eye as a leading eye care provider specializing in Lasik and cataract surgeries in Southwest Florida, generate new patient leads, and increase awareness of the Tyson Eye brand and the quality services they provide.
A social media strategy was developed to consistently post relevant and informative content to build and maintain brand awareness. Tyson Eye’s social media presence was enhanced with the use of organic and educational content to build engagement in the form of shares, likes, and reviews and drive more exposure to the Tyson Eye brand.
A strategically optimized and targeted digital marketing plan was implemented to generate leads in an effort to grow the patient database.
Celsius Marketing | Interactive also devised an SEO strategy to build online visibility through various SEO techniques including, but not limited to, keyword research, content optimization, and content creation in the form of blog posts and website enhancements.
The digital advertising campaigns we’ve implemented for Tyson Eye have exceeded their expectations, surpassing the initial goal to generate 100 phone calls from prospective patients. As these campaigns are ongoing, results continue on an upward trend, ensuring that the Tyson Eye brand can keep successfully growing their patient base.
Through ongoing brand awareness initiatives, Tyson Eye has established and maintained a reputable, well-respected brand image to remain competitive in their market. Additionally, positive feedback and reviews from these efforts continue to drive growth and awareness for their practice.
The Celsius Marketing | Interactive team is honored to be working with Tyson Eye to elevate and expand their brand as well as continue to grow their practice throughout Southwest Florida.