University of Silicon Valley


"Best of Show" Addy Award Winner

University of Silicon Valley Website

Gold Addy Award Winner

University of Silicon Valley Website

Gold Addy Award Winner

USV Online Advertising Campaign

Silver Addy Award Winner

USV Logo Design

University of Silicon Valley® logo


Rebranding a Gaming School? Game On!

The University of Silicon Valley (USV), a gaming school in the heart of Silicon Valley, rolled up to Celsius Marketing looking for an assist. Their brand? Bland. Website? Wonky. Lead generation? Lousy. USV (formerly Cogswell Polytechnical College) desperately needed a makeover. So, we got to work, cooking up some seriously banging campaigns to give them a boost. From crafting a hot new logo to dialing in an awesome brand voice, we rebuilt their brand from the ground up. And let’s not forget about that legendary website and those killer videos we whipped up. Now, USV is soaring higher than ever before!

USV logo showcased on baseball hats.
USV logo stamped into metal for a water bottle.
USV logo showcased on a t shirt.
USV Video: Cathartic Dragon
Play Video about USV Video: Cathartic Dragon
USV video: Create Worlds, Tell Stories.
Play Video about USV video: Create Worlds, Tell Stories.
Play Video

Client Testimonial

"I've had the pleasure of working directly with Celsius Marketing for the last year. In addition to effectively handling our digital advertising and increasing our YOY inquiries by double-digits, they developed a new brand (including logo), and a new website that is on point with our target audience. Less than 60 days after launch, our YOY website inquiry conversion jumped 239%! Not only have they demonstrated marked results, they did it while being incredibly responsive and positive to the demanding needs of our organization."
Eric Rajasalu
Enrollment Management & Strategic Development

We Made Something Epic

A tech-forward school teaching students to work in some of the world’s most exciting industries deserves equally exciting advertising. With sweet new ad graphics and brochures, wildly colorful interactive landing pages and targeted emails, an overhauled outreach presentation deck, and a smoking hot new video, we injected every channel with rebranded content to encourage leads to get into the game and start their creative journey at USV. 

USV's program brochure, featuring the front and back covers.
USV's programs brochure, featuring interior pages with programmatic information.

Hitting the Mark with Pixel-Perfect Accuracy

With our experience in school partnerships and artistic flair, revitalizing USV’s brand and fueling its lead generation journey was a natural fit. Celsius Marketing led the way, advising on campaigns, nurturing leads, managing social media, optimizing search engines, and more. We delivered stunning visuals, responsive design, and compelling messaging tailored to attract the next wave of creatives in animation, game design, and electronic music.

Mobile phones showing various USV social media posts with graphics.

May the Course be with you.

Ready for a Different Degree of Thinking?