Website | Print | Outdoor | Packaging | Apparel | Tap Handles
Wicked Dolphin is a family-run, award-winning craft spirit distillery located in Cape Coral, Florida, specializing in rum. Only mere miles from Florida’s sugar cane fields, they truly embody their vision of a true “Florida rum” by sourcing local ingredients and distilling their spirits in small batches. Guests at Wicked Dolphin are not only able to purchase a variety of specialty rums and spirits, they are also able to take free tours of the distillery and purchase from a wide range of brand merchandise.
Wicked Dolphin Rum Videos
Cold Brew Coffee Rum Label
Photography, Digitally Enhanced
Out-Of-Home Ambient Media
Wicked Dolphin Ad Campaign
Wicked Dolphin Distillery had already built something special.
Located in Cape Coral, Florida, the family-owned craft distillery had earned national recognition for its award-winning rums, commitment to quality, and authentic Florida roots. Using locally sourced ingredients and small-batch distillation methods, Wicked Dolphin had created a product that reflected the spirit of Florida itself.
But while the product was exceptional, the brand had not yet fully captured the experience.
The company partnered with Celsius Marketing & Interactive with a clear goal: elevate the Wicked Dolphin brand and create a more distinctive market presence capable of supporting continued growth.
The challenge extended beyond creating marketing materials.
Wicked Dolphin needed a cohesive brand experience that would communicate its unique story, celebrate its Florida heritage, attract visitors to the distillery, increase product awareness, and strengthen connections with consumers.
Key objectives included:
Celsius approached the engagement by immersing itself in the Wicked Dolphin experience.
The team spent time at the distillery, explored the production process, met the people behind the brand, and gained a deeper understanding of what made Wicked Dolphin different.
The research revealed an important truth:
Wicked Dolphin wasn't simply selling rum.
It was selling a Florida lifestyle.
Sunshine. Waterfront living. Adventure. Friends gathering together. Celebrating life's moments.
The strategy therefore, shifted beyond product marketing and focused on creating an emotional connection between consumers and the lifestyle the brand represented.
The strategic approach centered on:
The result was a brand platform designed to transport consumers directly into the world of Wicked Dolphin.
Celsius implemented a comprehensive branding and marketing initiative that touched nearly every customer-facing aspect of the business.
One of the most iconic outcomes of the engagement was the creation of Wicked Dolphin's signature visual identity.
The centerpiece featured rum bottles enveloped by a dolphin formed entirely from liquid, a striking image that became a recognizable representation of the brand and its connection to both craftsmanship and coastal living.
This visual system influenced:
The website was redesigned to be both engaging and highly functional.
Key features included:
A signature interactive "Splash Dolphin" feature added a playful, memorable brand moment while reinforcing the company's personality.
Celsius conducted an extensive on-site photography and video production initiative designed to capture the essence of the brand.
Content included:
The content library provided Wicked Dolphin with a consistent stream of assets for marketing, social media, advertising, and public relations.
The new identity extended beyond digital channels into a complete branded ecosystem.
Deliverables included:
Every touchpoint was designed to reinforce the same Florida-inspired lifestyle experience.
We also wanted to highlight the lifestyle aspects of the brand. In order to achieve that, we used photography that showed friends enjoying drinks, but also visual nods to Florida that embodies who they are.
Moreover, the Celsius Marketing team designed a new website that has various interactive elements including our magical “splash dolphin”. When creating the website, it was crucial not only to revamp the site to be fun and interactive, but for it to be functionable for the user.
The website includes pages that allow the user to view the details of their spirits, book a tour at the distillery, search for locations Wicked Dolphin is available, and purchase merchandise right from the website. In addition, the website development team created a custom post type that allows for easy posting of recipes created with Wicked Dolphin products that is searchable by their spirit types and flavors. This allows the user to search for cocktail recipes specifically tailored to the spirit they purchased.
Our team also held a video and photography production shoot on-site at Wicked Dolphin. The team worked hard to capture the resources needed to showcase their brand and to conduct interviews with the folks who live and breathe the Wicked Dolphin brand. In post production, we created cocktail recipe videos, a “sizzle” video, as well as an interview-style video telling their story.
The partnership helped transform Wicked Dolphin from a respected regional distillery into a rapidly growing lifestyle brand with expanding national recognition.
Many craft spirit brands focus on the bottle.
Wicked Dolphin focused on the experience.
By combining strategic brand development, digital innovation, immersive storytelling, and lifestyle-focused marketing, Celsius helped create a brand that consumers don't simply purchase, they identify with.
The result was a transformed brand experience that captured the essence of Florida living, strengthened consumer loyalty, and helped fuel nearly 200% sales growth.
