Moreover, the Celsius Marketing team designed a new website that has various interactive elements including our magical “splash dolphin”. When creating the website, it was crucial not only to revamp the site to be fun and interactive, but for it to be functionable for the user.
The website includes pages that allow the user to view the details of their spirits, book a tour at the distillery, search for locations Wicked Dolphin is available, and purchase merchandise right from the website. In addition, the website development team created a custom post type that allows for easy posting of recipes created with Wicked Dolphin products that is searchable by their spirit types and flavors. This allows the user to search for cocktail recipes specifically tailored to the spirit they purchased.