Students spend hours on social every day. If your content blends into the feed, you lose them before they ever click. You need a strategy that earns attention fast, tells your story authentically, and keeps students, parents, and alumni engaged.
We build social strategies designed for higher education. From prospective student recruitment to alumni engagement, we help you show up with content that feels relevant, not recycled.
What We Do
Identify where your audiences spend time and manage your presence across Instagram, TikTok, YouTube, LinkedIn, and Facebook.
Build awareness and drive action with campaigns that balance authentic storytelling with paid targeting.
Plan ahead with organized calendars and create engaging posts, stories, reels, and shorts that stop the scroll.
Define audience segments, track performance, and adjust campaigns based on real data.
We align your content to the admissions funnel — awareness, inquiry, application, and enrollment.
Gen Z and Millennial audiences can spot fake in a second. We highlight real student stories, real outcomes, and real campus culture.
Social media does not work in a vacuum. We tie social to your email, video, paid ads, and SEO for a connected marketing ecosystem.
Trends move quickly. We monitor performance and pivot fast so your content stays relevant.
Our team of social media experts will review and assess your current social media strategy, recommend approaches to growing your network and fan/follower base, and help you establish a strong, branded presence on sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.
your social media pages with custom cover photos, wallpaper design, keyword-rich content, and cross-linking.
frequent and consistent content posting.
visitor engagement, responding to comments, questions, etc.
with your team to gather photos, event calendars, and trending topics
in-depth reporting of all activities on a monthly basis, including quantified statistics and analytical data for each platform’s performance.
and custom-tailor campaigns and content, based on user behavior, to most effectively engage your audience.
In the world of content creation, multimedia is king. More and more, audiences are attracted to bite-sized videos on their favorite social platforms, including TikTok, Instagram, and YouTube. Now’s your chance to grow and connect with your audience by taking advantage of our diminishing attention spans. You’ve got five seconds to hook your viewers—we’ll do it in three.
Take a look at the vertical social videos we’ve written and produced for clients like Hy-Vee and the University of Silicon Valley, or check out more of our multimedia content in the button below.
It depends on your audience. Instagram, TikTok, and YouTube are where prospective students spend time. LinkedIn helps with grad programs and alumni. Facebook is still strong for parents. We help you prioritize.
We do both. We can create graphics, video, copy, and stories, or manage posting and engagement if your team prefers to create in-house.
We track reach, engagement, clicks, inquiries, and ultimately applications. Vanity metrics like likes are secondary to actions that move students through the funnel.
Yes. We create and manage paid campaigns that target students by interest, location, or behavior. We also build remarketing campaigns to re-engage students who have already visited your site.
Both. We can run your full digital strategy or support your internal team with creative, targeting, or media planning. We’re flexible — you get what you need, without extra overhead.
LET’S GO VIRAL (In a Good Way)
Stop guessing what works on social. Let’s build a strategy that students notice, parents trust, and alumni share.
Ready to be an influencer? A thought leader? a gosh darn #hero?
