Marketing success is heavily dependent on effective targeting and nothing could serve you better than personalized marketing.
We live in a world of WIIFM (What’s In It For Me). Make sure to speak to your audience directly. For instance:
Use their names in emails and text messages
Use marketing automation tools to trigger lead nurturing campaigns based on content interest
Respond to prospects and customers in social media
This is just a start. Be sure to highlight their pain points in an empathetic tone and suggest solutions in an authoritative manner.