What Are Infographics And Why Are They Important?

What are infographics?

Infographics are visual presentations of information that use design elements to represent content. Infographics have been used throughout history to relay complicated ideas to audiences in a manner that facilitates awareness and comprehension. The first known examples of infographics are hieroglyphics or cave paintings in ancient Egypt well over 5,000 years ago. Infographics tend to compress and display complex information in a visually pleasing, clear, and effective way. There are three essential elements to an infographic: visual elements such as graphics, content elements such as statistics, and knowledge elements such as facts.

Why are Infographics important? 

Infographics are a highly graphical visualization tool, which is an innovative way of displaying content that can attract the attention of your targeted audiences, instead of telling them your story using pages of words. There are several reasons as to why these infographics are so beneficial. For instance, infographics are very effective in increasing your brand awareness, your followers, your search marketing results, and could make your brand go viral.

A survey polled by Venngage showed that even though stock photos were used most frequently, 40.2 percent of marketers polled said that original graphics like infographics and illustrations performed best in terms of creating the most engagement. This goes to show that the more audiences are engaged with your content, the better your brand will increase in popularity. Therefore, infographics go beyond merely telling people about what your brand, products, or services are – it shows them through effective visual content.

Need help strategizing your marketing strategy for your business? Or perhaps need someone to help create infographic content for your brand? Contact us and we’ll be happy to help evaluate your needs to help your business.



Ready for a Different Degree of Thinking?